Job Description

Advertising and Marketing Coordinator: Promote the products and services of Aggtrans, The Stone Store, and 1800-Topsoil. Responsible for developing, designing, organizing, coordinating, and scheduling advertising and promotions for newspapers, magazines, direct mail, email marketing, social media, radio, and television campaigns. Additionally, responsible for all company events and related networking events, assisting the sales department. Responsible for obtaining and organizing a photo gallery for all related products and projects. The advertising and marketing coordinator must be organized, creative, and detail-oriented. They are required to collaborate with Zest (our advertising/marketing company), and management, communicating ideas and concepts visually, verbally, and in writing. Strategize, develop, design, and analyze all marketing and advertising campaigns through various media outlets for both B2C and B2B markets. Some responsibilities include, but are not limited to: • Developing & executing advertising budget and incorporating CO-OP from vendors:

- EXAMPLE

• Belgard
• Nicolock
• Unilock
• Techo Bloc

• Coordinating with Zest, dept. managers and our Website Designer for weekly/monthly marketing strategies
• Develop creative, consistent brand-specific ad campaigns to help raise awareness and build interest in our products and services. On-site project updates with video and pictures for campaign awareness.
• Collaborate with our web designer, TSS Operations Manager, as well as Sales Manager and General Manager to provide fresh content regularly, along with ideas based on web analytics to enhance our customers' web experience.
• Work with our Advertising Agent Zest in coordination to analyze Google Analytics, PPC, & other advertising campaigns' conversions and effectiveness
• Identify new markets and advertising opportunities to review with management.
• Work with Zest to report monthly on the effectiveness of the current & upcoming Marketing & Advertising campaigns and events, including PPC, E-blasts, Social Media, and share new ideas to enhance our company footprint in the market
• Coordination and management of all corporate events, including on-site events, company outings, trade shows, networking events, and more. This includes setup, teardown, registration, creating literature, event layouts, and more.
• Design and order all company apparel and promotional/branding items.
• ALL Interior & exterior sign management
• Orchestrate sponsorship and donation opportunities.
• Must have experience in MS Office, Adobe Creative Suites (specifically InDesign, Illustrator, Photoshop), PPC campaigns, and Google Analytics.
• Detail-oriented, creative, and collaborative problem solver with outstanding verbal and written communication skills

• 2+ years of experience in marketing, advertising | will consider a recent graduate with a bachelor’s degree in marketing and advertising
• Experience with digital marketing tools (Google Ads, social media platforms, email marketing)
• Strong writing and content creation skills
• Ability to understand and market technical products in construction, aggregates, or landscaping industries (preferred)
• Organized, self-motivated, and able to manage multiple projects

• Experience in construction materials, landscaping, B2B, and retail sales
• Basic graphic design or video editing skills
• Familiarity with marketing automation programs and tools

• Competitive salary with growth opportunities
• Hands-on role with real impact on company growth
• Supportive, team-oriented environment
• Benefits package (health, PTO, 401K)

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