Job Description

Online Advertising Manager - Hybrid

Digital Marketer – Pay Per Click Manager

Job Summary: Pay Per Click Manager who specializes in creating, managing, and optimizing paid search advertising campaigns on platforms like Google Ads and Bing Ads. Their primary goal is to drive targeted traffic to a website, increase conversions, and maximize the return on investment (ROI) of the advertising spend.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads. Could be expanded to other channels. This includes creating campaign structures, setting up targeting options, and managing bids.
• Keyword Research and Selection: Conduct detailed keyword research to identify relevant and high-performing search terms that align with campaign goals and target audience.
• Manage Campaign assets: Ensure the product feed with Google works and any issues are addressed. Work with marketing to update and refresh assets used in campaigns.
• Campaign Optimization: Monitor and analyze campaign performance metrics (CTR, CPC, conversion rate, etc.) and make data-driven adjustments to improve performance and ROI. Optimize bids, refine targeting, and implement negative keywords to improve ad relevance and prevent wasted ad spend.
• Work with eCommerce Merchants to align on strategy and execution.

Collaboration & Communication:

• Collaborate with internal teams (e.g., marketing, e-Merchants, marketplace team, SEO) to ensure alignment of paid search strategies with overall marketing efforts.
• Report out on campaign performance and provide suggestions to implement.
• Stay Informed: Stay up-to-date with the latest trends in search marketing, algorithm updates, and emerging technologies.

Qualifications:

• Proven experience in digital marketing campaign management, with a strong focus on Google Ads and Bing Ads. Amazon and eBay experience a bonus.
• Demonstrated experience managing significant paid media budgets.
• Strong analytical skills with proficiency in web analytics platforms like Google Analytics, Google Ads, and Bing Search.
• Ability to conduct thorough keyword research and audience segmentation.
• Excellent communication, organizational, and time-management skills.
• Bachelor's degree in marketing, Communications, or a related field (or equivalent experience).
• Google Ads certification preferred.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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