Job Description

Search Engine Marketing (SEM) Senior Specialist

As a Search Engine Marketing (SEM) Senior Specialist at European Wax Center, you'll be a key member of our in-house paid media team. In this role, you'll set up, run, and continually optimize Brand and Non-Brand campaigns to meet and exceed media KPIs. You'll support both national always-on campaigns and a variety of local and seasonal initiatives, helping drive measurable growth and maximize our digital impact.

Who We Are

European Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home body waxing services in the United States, with over 1,000 locations nationwide. Our vision is to become an iconic brand that delivers profitable growth while staying true to our authentic culture. Our corporate team supports key areas of the business including marketing, technology, accounting, finance, and operations all focused on empowering our franchisees and strengthening the brand.

What You'll Do

• Play an important role in EWC's guest acquisition engine by converting user intent and search demand into guest bookings and revenue.
• Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC.
• Consistently update campaigns and optimize them to hit primary and secondary KPIs.
• Utilize keyword research and social listening tools to:
  • Plan for the launches of new products and service offerings.
  • Test a variety of ad copy while staying true to European Wax Center's brand voice.
  • Consistently update brand, non-brand, and negative keyword lists.
• Review quality score components and collaborate with the SEO team to improve ad relevance.
• Leverage value-based bidding to optimize for and measure conversions that are relevant to campaign goals.
• Plan and manage YouTube campaigns that drive brand awareness and consideration, using audience targeting, creative testing, and performance insights to maximize impact.
• Partner with key stakeholders on audience targeting strategies to maximize campaign performance.
• Monitor and optimize campaigns by analyzing channel and business performance in dashboards.
• Partner with cross-functional teams, such as CRM, product, and creative, to align media reporting insights with broader marketing objectives.
• Perform regular campaign audits to identify new opportunities and areas for improvement.
• Setup, maintain, and automate eCommerce feeds in Google Merchant Center.
• Supports additional projects as needed.

What Sets You Apart

• Ability to work independently and with minimal supervision.
• Ability to adapt to the rapidly changing media landscape.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Eager to be cross-trained in other paid media channels (paid social, programmatic, etc)
• Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision and values.
• Proficient in Microsoft Office Suite Excel, Word, PowerPoint, Outlook.

Qualifications

• Bachelor's degree in marketing or related field preferred.
• 3-5 years of overall online advertising experience.
• 3+ years of experience managing PPC and YouTube campaigns including eCommerce (shopping).
• 1+ year of experience setting up and optimizing Google Performance Max campaigns.
• Experience in Google Search Ads 360 preferred.
• Experience working in other paid media channels (paid search, programmatic, etc) is a plus.
• Advanced GA4 Expertise: At least 1-2 years of experience in Google Analytics 4, with proficiency in setting up custom tracking events, funnels, and goal conversions.
• Hands-on experience managing enterprise-level tag management solutions (e.g., Google Tag Manager, Adobe Launch).
• Demonstrated experience running and analyzing A/B and multivariate tests to inform web and media strategies.
• Google Ads certification required.
• Experience working on an in-house marketing team is a plus.
• Experience running local campaigns is a plus.
• Experience in franchise/distributed workforce environments is a plus.

Benefits & Perks

Health & Wellness

• Medical, Dental, Vision coverage
• HDHP with HSA (employer contribution)
• Employer-paid life insurance and AD&D
• Short- and long-term disability coverage
• Mental health benefits and Employee Assistance Program
• Wellness Reward Program

Time Off & Leave

• 17 days PTO (increases with tenure)
• 11 Paid Holidays
• Paid Parental, Adoption, and Foster Leave
• 1 Wellness/Mental Health Day
• 1 Volunteer Day
• Time off to vote

Financial & Professional Benefits

• 401(k) Safe-Harbor Matching
• Ancillary benefits: pet insurance, legal coverage, identity theft protection, accident/hospital/critical illness coverage
• Professional Development Stipend (up to $500/year)

Culture & Extras

• Hybrid work: In-office MondayThursday, remote Friday
• Fun Committee
• Breakfast Weekly In-Office
• Diversity, Equity & Inclusion Council
• Employee Discounts (waxing & products)

*This role is not eligible for visa sponsors hip*

European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.

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