Job Description

Social Media Marketing Manager

At Sepulveda Sanchez Accident Lawyers, our mission is to recover millions of dollars in verdicts and settlements for injured people in California and New York. We are driven by our core values: Team First, Clients First, Mamba Mentality, and Extreme Ownership. As a leader in personal injury law, we strive to maintain excellence in all that we do.

The Role: We are seeking a Social Media Marketing Manager who will lead the creation, management, and distribution of engaging content across our social media platforms. You will collaborate with the CEO, legal support staff, and attorneys to align social media strategies with our firm's goals while also independently generating and executing creative ideas. The role also includes producing and managing our firm podcast, attending industry events, and documenting trial preparation, firm results, and firm activities.

Responsibilities:

• Social Media Management:
• Develop and execute a comprehensive social media strategy across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.
• Create and curate high-quality videos, photos, graphics, and copy for social media platforms.
• Manage social media calendars and timelines to align with marketing goals.
• Monitor social media trends and analytics to optimize campaigns and measure performance using KPIs.
• Monitor and assist our pay per click manager to ensure accountability and accurate reporting of results.
• Podcast Production:
• Produce and manage the firm's podcast, including planning, recording, and distribution (equipment provided).
• Campaign Development:
• Assist with planning and executing paid campaigns (Google Ads, Facebook Ads) to maximize engagement and growth.
• Create and distribute e-mail newsletter to prospective clients, current clients, and firm referral partners.
• Collaboration & Innovation:
• Work with the CEO and attorneys on strategic ideas while also taking initiative to develop content independently.
• Event & Community Engagement:
• Travel to trials, industry events, and social activities to document and share the firm's journey.
• Respond to social media inquiries and foster positive engagement with our audience.

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